Archive for September, 2007

Can There Be Excellence in Failure?

Only if you consider that excellence is a process.
When things don’t go as well as intended, we often think of ourselves as failures. Or, we blame others or circumstances beyond our direct control.
Let’s face it: Our intellectual foresight is limited; when something doesn’t seem ‘right’ or seem to make logical sense, we tend to get… Full Story >>>

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The Age Old Question: Long or Short Copy for Website Sales Pages?

When it comes to writing compelling copy that’s engaging and sells, this is a very common question:

“What if I’m going to be marketing on
the internet? Do you suggest long or short? Some people like the long copy and
other prefer the short. What is your take?”
The answer is: BOTH!
For starters, if someone who is NOT part… Full Story >>>

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If you’ve ever been through a rough patch in business and in life…

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The Analysis of Marketing Failure: Four Questions to Ask When Your Marketing Isn’t Working

The Blame Game
Does this sound familiar? You run a marketing strategy and it flops miserably. What’s the first thing you do?
All too often, if you’re like a lot of entrepreneurs, you start pointing fingers. You blame other people, including the very clients and customers you seek to attract. You blame circumstances that are beyond your… Full Story >>>

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The Cure for Knowledge: Persistence

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3-Line Revenue Acceleration Thought-Process

When it comes right down to it, there are three and only three ways to increase revenue in your business:

Attract more and better clients and customers.
Get them to buy more.
Get them to buy more often.

That’s it!
If you had to choose one lead generation strategy to attract more and better buyers, what would it be? A… Full Story >>>

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Excellence Is a Process

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‘Ancora Imparo’ (Italian for “I am still learning.”)

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How the Sinking of a Great Warship Can Make Your Business Better: The Secret to Aligning Purpose and Passion with Profit

During World War II, the Japanese built a class of the largest, heaviest, and most powerful battleships ever in the history of naval warfare. One of them, the battleship Yamato, was the pride of the Imperial Japanese Navy. Like her sister ship, Musashi, she weighed 72,802 tons and carried nine 460 mm (18.1 inch) guns,… Full Story >>>

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