Marketing Madness: If You Build It, Will They Really Come?

In the 1989 movie, Field of Dreams, Ray Kinsella (Kevin Costner) hears a voice that tells him, "If you build it, they will come." After many adventures involving metaphysics and baseball, Ray plows down the corn crop on his Iowa farm to build a baseball field, literally in the middle of nowhere. The Black Sox of a bygone era do come to play on his … [Read more...]

Introductory Sessions: Secrets of Getting Clients to Sell Themselves

Introductory Sessions

These days, it seems that everyone knows someone looking for work. Savvy job seekers prepare their resumes, polish their interview skills, and network like maniacs in the hopes of "getting hired." As a service professional, "getting hired" is no less a concern for you! No clients, no paydays. You may have finely honed your skills and abilities as … [Read more...]

Ten Reasons Why You Should NOT Charge For Introductory Sessions

If you’re going to use introductory sessions at all, you’ll have to decide "free vs fee." In other words, will you offer complimentary sessions, or charge for your initial appointment? If you have a choice between free or paid sessions, all other things being equal, no doubt you’d choose paid. After all, who doesn’t enjoy being paid? Does it stand … [Read more...]

Strategic Marketing: Planning for Success

No doubt, you've heard the adage: "Failing to plan is planning for failure." On the other hand, it's been said that while planning is important, the actual plans themselves are useless. This apparent contradiction applies equally to both overall business planning and your marketing planning. Why? As you to invest necessary time and thought into … [Read more...]