Archive for May, 2010
Marketing Madness: If You Build It, Will They Really Come?
In the 1989 movie, Field of Dreams, Ray Kinsella (Kevin Costner) hears a voice that tells him, “If you build it, they will come.” After many adventures involving metaphysics and baseball, Ray plows down the corn crop on his Iowa farm to build a baseball field, literally in the middle of nowhere. The Black Sox… Full Story >>>
Full StoryIntroductory Sessions: Secrets of Getting Clients to Sell Themselves
These days, it seems that everyone knows someone looking for work. Savvy job seekers prepare their resumes, polish their interview skills, and network like maniacs in the hopes of “getting hired.”
As a service professional, “getting hired” is no less a concern for you! No clients, no paydays. You may have finely honed your skills and… Full Story >>>
Ten Reasons Why You Should NOT Charge For Introductory Sessions
If you’re going to use introductory sessions at all, you’ll have to decide “free vs fee.” In other words, will you offer complimentary sessions, or charge for your initial appointment? If you have a choice between free or paid sessions, all other things being equal, no doubt you’d choose paid. After all, who doesn’t enjoy… Full Story >>>
Full StoryStrategic Marketing: Planning for Success
No doubt, you’ve heard the adage: “Failing to plan is planning for failure.” On the other hand, it’s been said that while planning is important, the actual plans themselves are useless. This apparent contradiction applies equally to both overall business planning and your marketing planning.
Why? As you to invest necessary time and thought into your… Full Story >>>
Twenty Pathways to More Prospects
Most service professionals name their biggest need as “More Clients!” Sometimes just a few more clients can make the difference between success and failure. Client attraction is the first of three essential elements to a sustainable service business:
Attraction – methods to make your phone ring and email ping with inquiries about your service or product.
Conversion… Full Story >>>
