When it comes to crafting your business' marketing messaging and defining your position in the marketplace, a commonly encountered question is: "What is the 'competitive advantage' of your company?"

The traditional definition of "competitive advantage" is the way a company distinguishes itself by keeping an upperhand over other companies who offer similar products and services. It's all about "survival of the fittest."

Reverend Suzi Schadle from the Center for Spiritual Living Eastside in Bellevue, Washington (www.csle.org), once shared this direct experience of hers from when she was leading a workshop in a school.

She was working with kids from the ages of 5-6. She wanted to teach them to work as a team.

She split the students into smaller groups of several children. The exercise she gave them was to take a raw egg and then, using the supplies that were passed out, they were to build a container for the egg so that it could be dropped from a height of 6 feet without breaking the egg. No further instructions were given.

She noticed that, unprompted, children from different groups began helping each other out, sharing supplies and trading ideas between the different groups. Some of them even went to the back table to get more supplies (no instructions were given that said they couldn't do that).

Some of the older students were intrigued by this exercise as they passed by. So, in the end, the middle school and high school students go involved in the project as well.

But what Reverend Suzi noticed was interesting:

• Among the middle school-aged students, there was no sharing of supplies and ideas between different groups.
• With the high school-aged students, not only was there no sharing, but there was also stealing of supplies between the different groups! And the energy level was one of more tension and competitiveness.

Much to Rev. Suzi's chagrin, the preschoolers decided they wanted to drop their eggs from the second floor. So, she started praying!

This is what happened when the eggs were dropped by the various grades from the second floor:

• High schoolers: All eggs dropped, all eggs broken.
  
• Middle schoolers: All eggs dropped, all eggs broken.
• Pre-schoolers: All eggs dropped, all eggs survived intact!

(Even from the second floor, which was not the original intent of the exercise.)

Consider what might be possible when we learn again what unbridled collaboration, free of the limitations of competition, might lead to as we emerge from a down economy!!!

As entrepreneurs, what might be possible if we took this lesson to heart and integrated this into daily business practices? Then, instead of a "competitive advantage," we'd be focused on showcasing our "collaborative advantage."

"Great power lies not in the mind and will of one man,
but in the collective consciousness of the many."

Through my years of medical training and practicing as a plastic surgeon surgeon, I've gained a great appreciation that one's health and well-being is the foundation of all wealth, material and otherwise.

Inclusive of our own health and well-being, the greatest asset we have is our personal energy. That energy is comprised of physical, mental, emotional, and spiritual energy.

Every second of our lives, we get to choose where we invest our personal energy. Are you wasting it thoughts, feelings, and activities that aren't in alignment with your core values, your passion, and your true mission in life?

For a variety of reasons, such as fear of saying 'No,' concern about disappointing others, or fear of failure, many of us do...

If you're really honest with yourself about it, you'll probably find that you've committed to other people, events, and projects that are "energy leaks"; things that suck life out of you, rather than filling you with energy.

Now, that's a real waste of energetic resources!

So, get in the natural habit of asking yourself: "What is the highest and best investment of my energy?"

Start by asking this of yourself as you start your day. Then progress to asking it of yourself throughout the day.

The shift in your energy, enthusiasm, productivity, and life experiences may astound you!

And that's a real blow for freedom!

Traditionally, the ultimate measure of success in business has been to ever increase the single bottom line of profit. To our great detriment, this goal has too often been undertaken with an attitude of "success at any and all cost." In large part, this mindset has contributed to the global economic turmoil and ecological endangerment that we find ourselves grappling with today.

I've outlined five fundamental business practices that I collectively terms the "exponential bottom line." In contrast to the single bottom line of profit, this term refers to five business practices that reflect how a business:

• Enhances the quality and duration of the lives of People today as well as future generations to come.
• Restores and renews the resources and ecosystems of our Planet.
• Generates Profit sustainably, fairly, and responsibly.
• Promotes Prosperity locally and globally.
• Models and perpetuates Peace through its values, mission, vision, business practices, and ultimate impact on society.

If adopted by businesses and consumers worldwide, the practice of these ideals could synergistically shift the dynamics of commerce to effect lasting change and transformation in our global economy, ecology, and sociology.

If you are a generous entrepreneur or conscientious consumer and you're in the Seattle area, I invite you to explore what the "exponential bottom line" means to you and your business by attending  my live presentation next week:

"Conscious Leaderpreneurship: Ushering a New Era of Prosperity"
East West Bookshop in Seattle
6500 Roosevelt Way Northeast
Seattle, WA 98115
(206) 523-3726

Thursday, February 18th, 2010
7 - 8:30 pm
$15, at the door

DETAILS HERE:
Conscious Leaderpreneurship talk at East West Bookshop-Seattle

I was just listening to the recording of an Experts' Panel from Coaching Boom 2010, featuring Milana Leshinsky, Judith Sherven & Jim Sniechowski, Suzanne Falter-Barns, Gary Henson, Christian Mickelsen, David Steele, Marcia Bench, and Wendy Y. Bailey

One of the predictions made was that high-end "platinum" and "diamond" coaching programs were becoming more popular. So, are high-end "mastermind" groups.

Another comment was made that, if you're a coach, you're limited in your income and time if the only thing you offer is one-on-one coaching.

Each of these statements is both accurate and inaccurate; it depends on the context.

You see it all depends on your particular style of coaching, your comfort zone, and your particular blend of thinking and taking action. I've coached some coaches who shine in a private coaching setting, but wither in a group setting. Yet other coaches shy away from private coaching because the intensity and responsibility was too high for them; they thrive in a group coaching setting. Though facilitating a mastermind group consisting of high-level executives might be a flagship offering for one coach, it just might not be your "cup of tea."

So while it's worthwhile being aware of "trends" and what various niche audiences are interested in, it's far more important to play to your own strengths. Play your own game. Structure your programs and services in ways that allow your core strengths to shine through.

Above all, avoid modeling your business after someone else you admire, just because you have "success envy." Just because it's working for them, doesn't mean it will work for you.

CoachingBoom 2010 is a virtual business-building training event that started on this past Monday, February 11th and runs through Thursday, February 18th.

I'll be presenting on Thursday, February 18th at 8:15 am PT.

My topic? "How to Get More and Better Clients Using PAID Introductory Sessions"

Milana Leshinsky, the host of CoachingBoom 2010, has been sending out the top ideas that she's taken away from each day's sessions.

Here are eight takeaways from Day 4 of  Coaching Boom 2010:

1. The 3 rules of effective business systems: simplicity,
consistency, and automation. They must also be personal
and fun to be useful to you (Melinda Cohan)

2. Become the person that people are quoting, especially
if you are working in corporate, executive, or leadership
coaching (Ann Farrell)

3. Lou Bortone's best kept secret for creating amazing
videos with special effects without any software is
OneTrueMedia.com - thanks for sharing Lou!

4. Most coaching web sites do NOT focus on enrollment.
They simply establish the fact that you're in business.

5. A client-enrolling letter serves 2 purposes: 1) Warming
up your prospect list, 2) Directly enrolling clients.
Which purpose are you trying to accomplish? (Michele PW)

6. A blog is a "pull" strategy, while e-mail is a "push"
strategy.  Use both for most effective results (Michele PW)

7. Humans crave consistency - don't work against it, work
with it. In other words, use strategies proven to work,
even if you feel they've become old or overused. They work!
(Michele PW)

8. The best client-enrollment letter is a conversation
between the copy and what's in your client mind. Answer all
possible questions a prospect might have about your coaching
program, and you will fill it (Michele PW)

As you can see, lots of goodies came from Michele PW, who
did several critiques of coaching web sites and showed
how to turn "mellow" sites into truly attention-getting
and client-enrolling sites.

Join us now and you'll get access to complete recordings of the

sessions you missed. This link will take you to CoachingBoom2010

CoachingBoom 2010 is a virtual business-building training event that started on this past Monday, February 11th and runs through Thursday, February 18th.

I'll be presenting on Thursday, February 18th at 8:15 am PT.

My topic? "How to Get More and Better Clients Using PAID Introductory Sessions"

Milana Leshinsky, the host of CoachingBoom 2010, has been sending out the top ideas that she's taken away from each day's sessions.

Here are here top 5 tips from Day #2:

1. To get more relationship or any life coaching clients,
create and offer results-oriented programs - workshops,
classes, events - for your niche market (David Steele)

2. To create a strong personal brand, be congruent and
consistent in everything you do. Use your title or tag
line on your site, newsletters, and coaching programs
(Suzanne Falter-Barnes)

3. The best tool for creating your own niche community
is ning.com, which is what TheCoachesExchange.com is
powered by (Viki Winterton)

4. When you coach businesses and organizations, you are
still coaching individual leaders and team members; you
don't need to have corporate background to succeed -
only the desire to help businesses to grow (Gary Henson)

5. Entrepreneurial spirit is the most important factor
in building a highly successful business (Viki Winterton)

And this is just a FRACTION of what I and the
participants learned yesterday! Join us now and
you'll get access to complete recordings of the
sessions you missed.

This link will take you to CoachingBoom2010

CoachingBoom 2010 is a virtual business-building training event that started on this past Monday, February 11th and runs through Thursday, February 18th.

I'll be presenting on Thursday, February 18th at 8:15 am PT.

My topic? "How to Get More and Better Clients Using PAID Introductory Sessions"

Milana Leshinsky, the host of CoachingBoom 2010, has been sending out the top ideas that she's taken away from each day's sessions.

Here are the top ideas from Day 1:

1. Create a learning plan for yourself to master
entrepreneurship in 3 areas: business building,
marketing, and finances (from Michael Port)

2. Coaching is really an online business, and
anyone who disagrees is simply walking with
their blinds on (from Judith & Jim)

3. Coaching programs delivered in a "Get it done
in a day" and "Get it done for you" format are
the two biggest opportunities for coaches today
(from Christian Mickelsen)

4. A viral marketing video should evoke one of
these 3 emotions: funny, wow!, & inspiration.
The last one is the easiest and most important
one to create in your coaching business (Scott
Stratten)

5. When doing a live or virtual event, don't
expect celebrity speakers to promote you - they
may be actually the worst marketing partner for
you because they're too busy (Leesa Barnes)

And this is just a FRACTION of what I and the
participants learned yesterday! Join us now and
you'll get access to complete recordings of the
sessions you missed.

This link will take you to CoachingBoom2010

When it comes to getting more business, it's amazing how many coaches continue to "hunt" for new clients using the same strategies that were used 5-10 years ago!

To be successful as a coach or consultant, you need four main skills:

1. Coaching/consulting skills.
2. Business skills.
3. Marketing skills.
4. Selling skills.

In my experience and observation, most coaches and consultants fail to be successful because they lack general business skills, marketing skills, and selling skills. Some of them may even be "allergic" to business development, marketing, and/or selling. I know I used to be!

Can you imagine what it would be like to stand out, attract more clients, and create a thriving coaching business - despite almost 250,000 coaches competing for clients in the world today?

From February 8-18th, 2010, there's an opportunity for you to hone your business development skills: 30 top coaching entrepreneurs, such as myself-George Huang, Michael Port, Christian Mickelsen, Bill Baren, Linda Claire-Puig, David Steele, Milana Leshinsky, Marcia Bench, Sharla Jacobs, and many others are coming together at the Coaching Boom 2010 virtual event, where we'll be sharing:

• Brand New Coach Marketing Strategies
• Biggest Coaching Industry Trends
• Innovative Client Enrollment Techniques
• Cutting-Edge Practice Management Tools
• 2010 Passive In-come Ideas for Coaches
• Hottest Coaching Niches Today
• Economy-Proof Business Building Tactics
• Hottest Coaching Business Tools

...and other business growth tactics for life, executive, and business coaches!

What does this mean for your coaching business? You'll learn how to:

• Get More and Better Clients Using PAID Introductory Sessions
• Get and Keep More Coaching Clients In Spite of Such an Over-Crowded Industry, and Take Advantage of The Biggest Opportunities In the Midst of The Coaching Market Explosion;
• Add New Income Streams and High-Leverage Coaching Models to Your Existing Business, So You Could Stop Trading Time for Dollars and Enjoy the Lifestyle Coaching Can Give You!
• Maximize and Accelerate Your Marketing Strategy, Double or Triple Your Client Enrollment, And Eliminate the Hassles and Fears of Selling Coaching Once and For All!

You will also understand...

• How Clients Buy Coaching Today and The Best Way to Create Motivation and Desire to Hire You
• How to Talk to Potential Clients So That They Will Want to Hire You - Right on the Spot
• How to Pack So Much Value Into Your Coaching Programs, That Your Fees Will Become Irrelevant!

...and much more!

I am excited to be one of their guest speakers at the Coaching Boom 2010, and you don't want to miss this biggest no-travel coaching event of the decade!

To register or for more details go to: CoachingBoom2010

P.P.S. Milana Leshinsky, the host of this event, is known for organizing some of the BEST most exciting and thought-provoking business building events in the coaching industry. You are guaranteed to walk away with dozens of ideas, tools, and motivation to increase your coaching income this year and beyond!

As I write this, I'm on a Virgin America flight to San Francisco. At 39,000 feet, it's -60 degrees F outside!

I've been tweeting as we've progressed from Seattle to SF, tracking our progress using Google Maps. (Yes, I know in-flight internet will be commonplace in the not-too-distant future, but today, I feel like a kid again).

I knew there was going to be something fun about this flight after the captain came out of the cockpit and made the pre-flight announcements himself, before we rolled out.

AND, I could actually hear what he was saying through the overhead speakers!

In addition to in-flight internet, the in-seat entertainment center is far superior to anything I've seen on other airlines.

Virgin America says they set out to make flying fun again and, at least for today, they did it for me!

More details to follow!

As I've read information and seen pictures of the devastation in Haiti, I've wondered what I could do to help. Sure, as a plastic surgeon, I'm sure I could fly down there and do something. In fact, a fellow plastic surgeon, Craig Hobar, MD from Dallas leads an organization called the LEAP Foundation (leap-foundation.org), an organization with vast experience offering medical assistance to this part of the world. Today, a team funded by LEAP is preparing to deploy to Haiti.

I donated money to Soles 4 Souls (www.soles4souls.org), so this money could be used to purchase new shoes for the displaced Haitians.

But I started wondering: "What could contribute as an entrepreneur who is committed to global change, transformation and impact?"

I've been hosting a weekly discussion group called "ConsciousLeaderpreneurship Conversations." ("Conscious Leaderpreneurship” is a phrase I’ve recently coined that embodies the conscious approach of building businesses based on blending inner awareness, with knowledge and perseverance.)

On Saturday, January 15th, from 9:30-10:15 pm, this group will participate in a brainstorming session about what we can as group of "generous entrepreneurs" might be able to do to help turn this situation into something that elevates the economy and confidence of Haitians and creates a ripple effect across the globe for collaboration and connection at a heart-centered level.

During this call, we'll share resources and ideas. I don't know exactly what we'll come up with, but whatever we do, let's make it actionable.

In addition, a fellow conscious leaderpreneur, Sharon Ann Wikoff, has generously volunteered to share her expertise with Emotional Freedom Technique (EFT) during part of the call. EFT  has been found to be very helpful to relieve and release emotional trauma in people who have experienced an Earthquake.

In my work with entrepreneurial clients, I've used EFT; don't ask me how it works, but we can actually use EFT to help at a distance. We can touch on the relief of worry, pain, anxiety and fear... then tap in peace, calm, and centeredness... but mainly focus on bringing the creative energy to Haiti!! (No this is NOT therapy; Sharon is not a therapist; she is simply offering EFT as a minister with the certificiations of EFT-CC and EFT-ADV.)

The call is free, but you'll need to register to receive the dial-in information: www.freedompreneur.com/consciousleaderpreneurship

Feel free to invite other like-minded, like-hearted, and like-spirited entrepreneurs to this call.

To freedom and prosperity for all!