If You Can’t Prevent Problems from Happening…

January 23, 2009

....then the best you can do is prevent the consequences of the problems from becoming a bigger problem.

Yesterday, I did a teleseminar with Jenny Hamby,  a seminar marketing expert of SeminarMarketingPro.com, called "Accelerated Lead Generation Using Seminars." (Yes, you can register for the replay at www.freedompreneur.com/acceleratedleadgen). During the call, we talked about turnkey systems for using your talent to get more and better clients and customers, despite the economy).

I told my story of how I used seminars to generate a six-figure annualized revenue stream within 73 days of starting my coaching business.

And, among many other things, Jenny and I talked about specific strategies and action steps participants could take to use seminars and workshops to accelerate their business growth.

I even shared specifics of how I systematized the process of using live events to generate new business leads ... enhance new client conversion ... AND generate additional revenue from the events themselves!

And, we answered specific questions from participants on how to apply these principles and practices to their specific businesses and situation.

But the one thing I couldn't prepare for, was the conference call line going dead, 90 minutes into the call, right in the thick of things!

I wasn't aware of this until a listener was kind enough to email me about it.

So, participants never got to hear how they could take advantage of my hard work and use the very same system of checklists, templates, scripts, worksheets, spreadsheets, and flyer templates to plan, promote, and produce their next events with speed and ease. (For more details, go to: www.freedompreneur.com/revenueratchet_live)

Now, I've been through enough audio technical glitches to know to turn on a backup recording system. So, fortunately, I have a backup recording. The quality of the sound needs to be tweaked and edited, but at least, it's better than the sound of silence.

Despite the technology gremlins, a few people managed to learn about my "Revenue Ratchet Using Seminars and Workshops" product and invest in it. So, while the integrity of the conference call line was compromised, I have an opportunity to minimize the negative impact of the problem... all because I took the simple steps of activating a backup system and adding that to my "startup checklist" that I use before all presentations.

Where in your business can you anticipate potentially unavoidable problems, in circumstances out of your direct control and put systems, strategies, adoes nd practices in place to prevent significant consequences, in case the unavoidable happen?

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