Why the Typical Marketing Funnel Is a Bad Way to Grow Your Business: The Case for High-End Clients
You’re probably already familiar with the diagram of the typical marketing funnel: You start by offering freebies to everyone in your audience, “freemiums” they are sometimes called.
Next, you offer low-priced products and services. After that, you offer medium-priced products and services.
Then after that, you offer still higher-priced products and services. Once you reach the tip… Full Story >>>
Playing a Bigger Game: What Does It Mean to You?
A lot of people talk about playing a bigger game. Few understand what it takes to play. Even fewer actually take on playing the bigger game.
What does it mean to you to play a bigger game in your life? There’s no right or wrong answer here, because everyone is going to have a different definition… Full Story >>>
Ready to help build the Value Pricing for Prosperity Resource Kit?
As promised, I’ve been developing a Resource Kit for you. And I now need your help…
You see, I’m not the kind of person who can develop ideas in a vacuum, sitting in front of my computer.
Instead, I feed off the energy and enthusiasm of others.
So here’s the thing:
I’ve got elements of this Resource Kit strewn… Full Story >>>
Models and Frameworks: A Simple, But Sure-Fire Way to Enhance Learning, Retention, and the Value You Provide
In my work with participants of the current Get Paid to Get Clients Acceleration Program, one of the things we’re working on is codifying their “signature system,” or “Core Client Process.”
The Core Client Process is a step-wise methodology that takes your client, customer, or patient from where they are now, to where they really want… Full Story >>>
The Upside of Selling in a Down Economy
Let’s face it: No matter how great your products and services and no matter how great your sales track record, selling in today’s tumultuous times is more challenging than ever. There’s no doubt that:
Prospective clients are increasingly cautious and hesitant about buying.
Sales cycles are getting longer and longer, plus there are fewer buyers overall.
Even existing,… Full Story >>>
Ditch Your “Pitch”: How to Sell Based on Outcomes (Not Process)
Imagine that you’re on an airplane and the stranger sitting next to you strikes up a conversation. What’s likely to come up as a topic of conversation? “What do you do?” Right?
And how do most people respond? They say “Oh, I am a _____________. In the blank, insert whatever their title is.
This is a “put… Full Story >>>
Need More Sales? Are Doctors Really the World’s Best Salespeople?
“Selling.” “Sales.” “Sealing the deal.” “Always be selling.” “Closing the deal.”
I don’t know about you, but as an entrepreneur, whenever I hear these terms, I get the creeps and hives. And as a consumer, I don’t want to be “closed” or “sold” on something.
The same fears and trepidation about selling exist equally for anyone whose… Full Story >>>
Shaping the Contour of Effective Communication: How to engage your audience by telling a bigger story
Have you ever landed on a website and then struggled to figure out what the heck they’re trying to tell you (or sell you) on the site?
So after all of 20 seconds, you’re out of there, never to come back again.
Or you meet someone new and they ask you “What do you do?” And you… Full Story >>>
The Invisible Forces That Bind Us
Have you ever worked hard on a project or marketing campaign, one with great promise, one where it seems that everything is aligned, all the right things are place, and still, things aren’t turning out even close to its anticipated potential? The project grinds to a screeching halt. The marketing campaign fizzles out. The opportunity… Full Story >>>
Final Call and What’s Next (Update on the Value Pricing for Prosperity Resource Kit and Training Program)
Hi there…
No, I didn’t disappear. I just spent the past week with my brother and sisters for a family reunion of sorts. We drove up to Vancouver, BC, and ended up at Grouse Mountain (www.GrouseMountain.com), where we “zip-lined” high above the tree tops, rivers, and valleys.
At the top of the mountain, there’s a brand new… Full Story >>>
