ArchivesTag : client conversion
Are you open to working exclusively with “high-end” clients?
You know you’re really good at what you do. You offer tremendous value. You make people’s lives better. Maybe you even help them make more money.
Yet chances are pretty good that for the sake of getting business through the door, you’ve been tempted to take on clients at ridiculously low fees. Or worse yet, you’ve… Full Story >>>
If You Want to Build a Better Business, Get Rid of Your Customers
That is, get rid of your worst customers. Your worst customers are the ones who are price-sensitive, rather than value-conscious.
What’s the difference?
Price-sensitive customers buy based on who offers the lowest price for what they believe are comparable goods and services. They very often buy at the lowest price at the cost of quality, features, benefits, durability,… Full Story >>>
Introductory Sessions: Secrets of Getting Clients to Sell Themselves
These days, it seems that everyone knows someone looking for work. Savvy job seekers prepare their resumes, polish their interview skills, and network like maniacs in the hopes of “getting hired.”
As a service professional, “getting hired” is no less a concern for you! No clients, no paydays. You may have finely honed your skills and… Full Story >>>
Why I Abandoned the Strategy that Made Me Six Figures my First Year
When I launched my business in 2005, I was the poster child of success for using “free introductory sessions” to build my business. Indeed, free sessions helped me build my coaching business to an annualized six-figure income in only 73 days! With a combination of networking, events, and complimentary introductory sessions, my income grew to… Full Story >>>
Full StoryThe Problem with Free Introductory and Sample Sessions
If you’re a coach, consultant, or service professional, it’s possible that you offer some kind of free introductory session, sample session, or complimentary consultation. Indeed, this is the primary method of “marketing” taught in some coaching schools. It goes something like this: “Go offer free sample sessions to everyone you know. Ask them if they’d… Full Story >>>
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