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ArchivesTag : Marketing plan

Strategic Marketing: Planning for Success

No doubt, you’ve heard the adage: “Failing to plan is planning for failure.” On the other hand, it’s been said that while planning is important, the actual plans themselves are useless. This apparent contradiction applies equally to both overall business planning and your marketing planning.
Why? As you to invest necessary time and thought into your… Full Story >>>

Full Story

Twenty Pathways to More Prospects

Most service professionals name their biggest need as “More Clients!” Sometimes just a few more clients can make the difference between success and failure. Client attraction is the first of three essential elements to a sustainable service business:

Attraction – methods to make your phone ring and email ping with inquiries about your service or product.
Conversion… Full Story >>>

Full Story

“I’m not easily impressed. I’m very picky about what I spend my valuable time on.”

So, when I started hearing about what you were doing with business principles applied to the medical business, I was skeptical. I wasn't sure what you recommended was going to be worth my time and money.
Fortunately, reason won out and the advice you gave me turned out to be truly priceless.

Now, I wish I had known these business principles before I even finished my residency. It would have saved me a lot of money and grief. I highly recommend you and your work to all physicians, so they won't have to suffer like I did. - Steven S. Carp, M.D., Diplomate, American Board of Plastic Surgery, Inc; www.CarpCosmeticSurgery.com

“George always tracks down every piece, has very high standards, and is a great brainstormer. I’m grateful to him.”

Before we started working with George, we had a website, but there was no cohesive message, the site didn't look and feel like us, and there was no marketing support to go with it. I had ideas of "stuff" I wanted to put out there into the marketplace, but didn't have anyone on my team with the ability to make it happen at a level consistent with our reputation and the quality of service we provide.
George has been our "make it happen man." He took charge of all these ideas and drilled the good ones down to implementable steps. To start with, he helped us define and brand our approach to working with our clients in a way that is unique and distinguishes us from everyone else. This gave us the identity that we always knew was there, but didn't know how to convey.
With that in place, he then gave us a more cohesive website with cool "stuff" to go on it, in it, and to be used around it. He made our message more "out there:" it's more consistent, more clearly developed and more informative through words, colors, and formats that our best types of clients can identify with.

These days, I approach my work with the confidence that my ideas will either get specifically implemented (and often improved on) or purposely canned ( a 'no' from George is good too!).
– Kim Butler, founder, Partners for Prosperity, www.partners4prosperity.com

Freedompreneur Coaching & Consulting

ArchivesTag : Marketing plan

Strategic Marketing: Planning for Success

Twenty Pathways to More Prospects

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“Thank you for your encouragement and guidance.”

“I have appreciated your support and time.”

“I’m not easily impressed. I’m very picky about what I spend my valuable time on.”

“George is a fantastic coach – the best you will find!”

“George always tracks down every piece, has very high standards, and is a great brainstormer. I’m grateful to him.”

Paid Intro Sessions: The Case Against “Free Sessions That Sell”