ArchivesTag : small business marketing

Top 10 Tips for Writing an Engaging Bio That Inspires Support for Your Vision

Whenever someone recommends a resource or “expert” to you, what’s the first thing you’re likely to do? Chances are, you go right to their website. Typically, you’ll take a quick glance at their home page, then you’ll jump right to the About Me page (if there is one, that is).
Why? In this age of virtual… Full Story >>>

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Marketing Madness: If You Build It, Will They Really Come?

In the 1989 movie, Field of Dreams, Ray Kinsella (Kevin Costner) hears a voice that tells him, “If you build it, they will come.” After many adventures involving metaphysics and baseball, Ray plows down the corn crop on his Iowa farm to build a baseball field, literally in the middle of nowhere. The Black Sox… Full Story >>>

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Strategic Marketing: Planning for Success

No doubt, you’ve heard the adage: “Failing to plan is planning for failure.” On the other hand, it’s been said that while planning is important, the actual plans themselves are useless. This apparent contradiction applies equally to both overall business planning and your marketing planning.
Why? As you to invest necessary time and thought into your… Full Story >>>

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