When it comes right down to it, there are three and only three ways to increase revenue in your business:
- Attract more and better clients and customers.
- Get them to buy more.
- Get them to buy more often.
If you had to choose one lead generation strategy to attract more and better buyers, what would it be? A formal, strategic referral system is one of the most highly-leveraged strategies you could use.
How could you get your buyers to buy more of what you have to offer? Give them more to buy. That’s right. If you offer products, offer services. If you offer services, offer them products to buy. Either way, you enhance the value of what you have to offer them.
How would you get them to buy more often? You have to give them a reason to buy more often. Create the need for them to buy more often by reminding them about the value your products and services provide. Once they get the value, enticing them to “come back for more” becomes easy.
So, if you’re looking to generate more revenue in your business, you’d
do well to go through of the above lines and brainstorm what strategies
and tactics you can use to generate more revenue, quickly.