I was just listening to the recording of an Experts’ Panel from Coaching Boom 2010, featuring Milana Leshinsky, Judith Sherven & Jim Sniechowski, Suzanne Falter-Barns, Gary Henson, Christian Mickelsen, David Steele, Marcia Bench, and Wendy Y. Bailey
Another comment was made that, if you’re a coach, you’re limited in your income and time if the only thing you offer is one-on-one coaching.
Each of these statements is both accurate and inaccurate; it depends on the context.
You see, it all depends on your particular style of coaching, your comfort zone, and your particular blend of thinking and taking action. I’ve coached some coaches who shine in a private coaching setting, but wither in a group setting. Yet other coaches shy away from private coaching because the intensity and responsibility was too high for them; they thrive in a group coaching setting. Though facilitating a mastermind group consisting of high-level executives might be a flagship offering for one coach, it just might not be your “cup of tea.”
So while it’s worthwhile being aware of “trends” and what various niche audiences are interested in, it’s far more important to play to your own strengths. Play your own game. Structure your programs and services in ways that allow your core strengths to shine through.
Above all, avoid modeling your business after someone else you admire, just because you have “success envy.” Just because it’s working for them, doesn’t mean it will work for you.