These days, it seems that everyone knows someone looking for work. Savvy job seekers prepare their resumes, polish their interview skills, and network like maniacs in the hopes of “getting hired.”
As a service professional, “getting hired” is no less a concern for you! No clients, no paydays. You may have finely honed your skills and abilities as an independent business owner in your chosen field, possibly obtaining degrees, certifications, and undergoing many hours of practice. But at the end of the day, it doesn’t matter how good you are at serving your clients if you can’t get clients to hire you.
It’s actually very simple (though not necessarily easy) to get clients. First, you have to develop marketing strategies to attract prospects. Next, you need a reliable way to convert those prospects into clients, customers or patients.
One popular way to convert prospects to clients is through initial sessions. These could be free or paid introductory sessions, strategy sessions, or consultations.
There are ways to dramatically increase your chances of converting a prospect into a long-term paying client at an initial session, just as there are ways to dramatically increase – or sabotage – your chances of getting hired at a job interview. Nobody in their right mind would show up late in dirty jeans to an interview with a wrinkled, misspelled resume in hand. Similarly, you want to give yourself the best chance of “getting hired” by your prospects.
The process of converting a prospect into a client is often thought of as “selling,” or “closing the sale.” However, the real secret to success is getting clients to sell themselves… on hiring you! [Read more…]