I NEED YOUR ADVICE (please!)

I NEED YOUR ADVICE (please!)

[NOTE: In case you’re wondering, this post is a follow-up to this (which received more comments than I’ve ever received on this blog. I’ll do my best to respond to each and every comment!)]

OK…so I’ve gotten a number of comments from readers about the “cliff hanger” in my previous email and blog post.

Sorry about that. I just needed to buy some time to collect my thoughts and feelings. I have been both excited and reluctant to talk about this. But since this year is dedicated to “brilliant revelation,” here goes…

When I first left my plastic surgery practice behind almost eight years ago, I never in a million lifetimes DREAMED that I’d soon be working with entrepreneurs and Fortune 500 companies.

Every once in a while, I think I’m crazy and delusional, having bailed out of medicine, just short of a decade of being in practice. But I believe that I’ve been blessed to help other entrepreneurs transform their lives and the lives that they touch.

For a while, at the end of business workshops and seminars I gave, I had to consciously make an effort to maintain my composure, because I was so happy to be able to touch peoples’ lives in this way.

Just today, I received a surprise on my doorstep from a client: It was a box of Godiva Chocolates with a note of gratitude: “George, A thank you for all of the amazing support you’ve given me and putting up with my stubborn self for so long. With gratitude.”

And for sure, I’ve learned and grown a lot!!! And made a lot of mistakes along the way!!!

So here is what I have been holding out on for quite some time…

I’ve been:

  • Nicely asked
  • Strongly encouraged
  • Begged
  • Pleaded with
  • Ruthlessly, yet compassionately directed…

…to share my thinking, my strategies, and integrated approach for how to:

  1. attract and work exclusively with highly profitable and appreciative clients 
  2. set fees and prices based on value (rather than hourly or “what the going rate is”), and 
  3. understand and apply solid financial management principles and “best practices” in your business (even if numbers give you the heebie-jeebies.)

For YEARS, I’ve resisted getting this stuff out there on a large scale.


Now at the core, I’m first and foremost an educator. I really believe I was born to be an educator. I thoroughly enjoy finding ways to present material in ways that people can learn it, quickly and easily, regardless of their learning style.

But when it comes to this stuff, I frequently made the usual lame excuses like “It’s good, but no one’s going to care about it,” “I’ve got other priorities,” and “it’s just material I use with my premium private coaching clients.” Or try this one: “It’s obvious. Everyone knows this stuff already.”

And while I like to think it takes a lot for me to get embarrassed, I’m embarrassed to admit that, it took many, many years for me to realize and accept that I have a gift for taking high-level business theories and principles and distilling them into understandable and actionable strategies and tactics. And from there, I can drill all the way down to specific action steps and tasks.

I don’t know if it’s ignorance or naiveté, but I wondered for a long time what the big deal was, (again, since I figured that everyone could see the very same things that were so obvious to me).

To complicate matters, I’m a serious perfectionist (as you might expect from a plastic surgeon. I could spend hours in the operating room, trying to get 1 cm of skin to sit just right!)

I get a real kick out of trying to turn something good into something better, which translates into making things:

  • Easier to understand. 
  • More practical. 
  • Less effort to apply in the real world. 
  • More valuable.

So I’ve come to accept that if I’m going to produce material for people to use, I can’t live with just slapping something together, like I’ve seen others do and succeed with that approach. As far as I’m concerned, it’s “give it everything I’ve got,” or don’t waste anyone else’s time with shoddy material or work.

As I said earlier, I personally go cross-eyed when dealing with financial numbers. UNLESS, I have a spreadsheet that does the work for me and spoon-feeds me what I need to know! So that’s what I’ve been able to do for the past 6 years — show clients how to select only the best customers, clients, and patients; integrate financial tools that tell you how the health of your business (and do the heavy-lifting for you); and make it easy and natural for them set their fees for service, programs, and products based on value provided. And all of this in support of a freedom-driven business.

It’s Time for Me to Play a Bigger Game


Like a lot of other people, I have a fear of being criticized. Yeah, sure I can act “transformed” about it and talk about how it’s all “perfect,” but the reality is, I still don’t like it.

But I also know from surviving not one, but two brutal and malignant surgical training programs (General Surgery, then Plastic Surgery), that being the target of severe criticism is survivable. And I get to choose whether to allow criticism to stop me from being a contributor in the world.

Come to think of it, I talk a lot about “playing a bigger game” in life. And holding back the material I have to share, the ideas, inspiration, and insights I come up with on a daily basis, is simply small-minded. It’s playing a small game.

I’m Seriously Considering Doing This


Despite my fears, hesitancies, and perfectionism, I am seriously prepared to pull back the curtain and show you just about everything I know about pricing your services, programs, and products based on value, along with the financial principles and “best practices” you need to make the most profit and cash flow from your business AND make the greatest contribution you can make – all while making it more fun. Freedom – Contribution – Prosperity!

I’m “threatening” to share business success paradigms that I’ve only shared here and there, and with my highest paying clients, but have never blended value-based pricing together with my financial analytics skills and “diagnostic” approach to getting clients who are both profitable and rewarding to work with.

Because of my challenges in starting my plastic surgery practice, I was inspired to become the business guide and mentor that I wish I had had way back then. And I would have LOVED to have had this training 6 years ago, when I was just getting started in working with entrepreneurs.

If I Do This, It Will Be A LOT of Work


I’m excited about sharing this stuff with you, but I’ve been around long enough to know that my small projects quickly get out of hand and turn into major-league endeavors.

I’m only going to take this on if there’s enough interest.

Here’s where I need your help. I want to know…

  • What do you think?
  • Should I do this?
  • Would you be interested?
  • Would anyone you know be interested?

Your feedback and thoughts are absolutely the fuel that keeps me going.

And I don’t want to even think about taking this project on, unless there’s enough of you who think this would be valuable and worthwhile for you.

Anyway, if you have a second, please leave a comment below, letting me know what you think. It would mean a lot to me.

To freedom, contribution, and prosperity,

George