No doubt, you’ve heard the adage: “Failing to plan is planning for failure.” On the other hand, it’s been said that while planning is important, the actual plans themselves are useless. This apparent contradiction applies equally to both overall business planning and your marketing planning.
Why? As you to invest necessary time and thought into your marketing strategy, you’ll learn what works and doesn’t work along the way. And as you do, elements of your marketing plan will and must be modified. You’ll see opportunities that weren’t obvious earlier in the planning process. You’ll discover new insights. You’ll learn more about marketing.
So, how can you plan for marketing success?
The keys of successful marketing are to:
- Effectively promote awareness of and the value of your product or service
- Get the attention of the right people.
And who are the right people? They are:
- Actively looking for the solution you provide
- Ready to buy, right now.
I recommend the following proven approach based on sound marketing concepts:
1. First, establish the Core Market Position for your company.
Your Core Market Position defines:
- Who you are marketing to [Read more…]