Chances are, you’ve been reading what I’ve written and spoken about recently related to creating a six-figure revenue stream in record-time. And perhaps you’ve been racking your brain about how to achieve these same results in your own business.
You know, there’s a lot of information out there about what you should do to build your business rapidly. But before you realize it, it’s easy to get overwhelmed and paralyzed before taking any action.
One of you even wrote to me: “[how do I deal with] information overload, too many experts saying different things?”
And I’d have to agree: Whatever strategies or tactics you’ve been hearing about, well, they all work… And they all don’t work.
You see, what works and what doesn’t work is highly individual. Your particular circumstances, strengths, weaknesses, motivators, and resources dictate what you can (or can not) do.
Ever Tried Cooking a Gourmet Meal with Whatever You Have in the Refrigerator Right Now?
Whatever resources you have to work with, whether you judge that to be a little or a lot, the best advice I can give is for you to work with what you have available right now.
If you’ll stop worrying about what you wish you had and start using what you’ve got right here, right now, you’ll stand a better chance of achieving those things that are most important in your business.
Admittedly, the challenge in applying what I just recommended is that you may not believe that you have enough to work with.
And while you may be right, there’s a better chance that you have more than you realize, more than enough with which to get started. You just might not recognize it. And maybe what you have just needs a little tweaking.
What if you DID have more than enough to work with and you simply don’t recognize it? What if, with just a little help, you were able to recognize it? Then what could you do with that?
Stop Trying to Figure Things Out on Your Own
If you haven’t done something before, it’s pretty hard to sort out what you should focus on, and how to apply advice that you cobble together from a lot of different sources.
Likewise, if you don’t already have experience in creating a six-figure revenue stream within, say 180 to 365 days, how are you going to feel confident about where to start, what to listen to, and what specifically to do?
I can help you.
Get on the Phone with Me for 30 Minutes for FREE
What, the king of the paid strategic sessions, offering free consultations? Must be a typo!
Nah. You see, if you’ve studied my approach, you know that I am NOT against free sessions; there are appropriate times and places for them. Like right now.
Lately, I’ve be exploring ways to contribute my expertise by paying things forward. I’ve been studying and plotting. Along the way, I stumbled upon what I think is a really cool idea:
Over the next few weeks, I’m going to gift somewhere between 10 and 15 telephone consultations. That’s right, complimentary consultations. My gift to you.
I’ll get on the phone with you for 30 minutes, and you can tell me what’s troubling you (holding you back) in terms of accelerating your revenue.
I’ll then give you advice specifically customized for your exact situation.
Oh, and did I mention that I’m going to do it absolutely for free? Well, sort of. Actually, I’m not asking you to pay ME anything.
But wait a second, another reader sent this comment to me recently:
“Actually I prefer to pay for training; however, cash flow being limited, I would like enough action steps to begin generating cash that would allow me to engage your services.”
Fair enough. So if you feel better paying something, I invite you to make a donation in the amount of your choosing to the Living Wisdom School of Seattle, the tiny school where my two boys attend. But it’s not a requirement. In case you’re curious, you can read more about the philosophy of the school here: www.livingwisdomschoolseattle.org
To get the ball rolling, all you have to do is leave a comment on this blog post, telling me your biggest frustration, problem, or challenge you have right now, related to building up your revenue quickly.
I’ll contact 10-15 of you by email, ask for a “snapshot” of your current situation, and then we’ll schedule a time to chat.
Then I’ll give you my ideas and insights about where I recommend you focus your attention, energy, time, and other resources. Sound good?
Great! Then together, we’ll get you pointed in the right direction in no time.
So start writing that comment below!
When I operated on a patient as a surgeon, I couldn’t just deal with the various anatomical and physiologic systems as if they were magically isolated. Indeed, the health of the underlying vascular system dictated where I could make surgical incisions in the skin and where and how far I could rotate skin, fat, and muscle to reconstruct a body part or close a complex open wound. I had to consider multiple factors, including the limitations and consequences of the factors individually and collectively. Clearly, integrating and adhering to fundamental surgical principles and “best practices” increased the odds of the surgery being a success – a life is saved, a limb is salvaged, a face rejuvenated.
In the business world, we deal with multiple, complex, and changing variables as well. But traditionally, instead of saving lives and limbs, the ultimate measure of success in business has been to ever increase the single bottom line of profit. To our great detriment, this goal has frequently been undertaken with an attitude of “success at any and all cost.” In large part, this mindset has contributed to the global economic turmoil and ecological endangerment that we find ourselves grappling with today.
As various parts of the world have dominoed into economic and social turmoil, I’ve felt an inner calling to contribute ideas and energy to lead and encourage fellow entrepreneurs to be part of the solution. A couple of years ago, I started hosting an interactive conference call series entitled, “Conscious Leaderpreneurship Conversations.” These calls were inspired by my desire to experiment and expand the blending and showcasing of spiritual awareness as the cornerstone of success and fulfillment in the entrepreneurial world and expanding the depth and breadth of how we, as entrepreneurs, can blaze trails into a new era of prosperity.
Inspired by these conversations, I’ve outlined five fundamental business principles and practices that I collectively termed the “Exponential Bottom Line.” In contrast to the single bottom line of profit, this term refers to five business practices that reflect how a business:
- Enhances the quality and duration of the lives of People today as well as future generations to come.
- Restores and renews the resources and ecosystems of our Planet.
- Generates Profit sustainably, fairly, and responsibly.
- Promotes Prosperity locally and globally.
- Models and perpetuates Peace through its values, mission, vision, business practices, and ultimate impact on society.
While the specific practices and principles that I outline are nothing new, the context is. In fact, the “Triple Bottom Line” of “people, planet, and profit” has been championed for years. But to me, those three elements alone are still too “stingy.” It felt as though something was missing. So I added the elements of “prosperity” and “peace.” I assert that these five elements constitute a fresh, holographic, and integrated approach to how a “prosperity era” business makes its mark on the world.
Here’s my challenge to you
Embracing the mindset of the “Exponential Bottom Line” is one thing. Applying it in the real world is another. Under economic and a myriad of other pressures, existing mindsets, practices, and habits tend to persist and “die hard”.
Yet, consider what might be possible if we adopted the notion that rather than the singular focus of profit at any and all cost, we focused our entrepreneurial endeavors on playing a bigger game – one of challenging ourselves to define what each of the parameters of the “exponential bottom line” means to us and our particular businesses. The next step would be to apply and fold these ideals into our daily business activities in creative and innovative ways.
To play this game, it would take a commitment to reinventing our business models and practices. It would take a willingness to tell a different and bigger story about ourselves, what we stand for, what we’re willing to fight for.
If adopted by even a fraction of businesses and consumers worldwide, the practice of the exponential bottom line” ideals could synergistically shift the dynamics of commerce to effect lasting change and transformation in our global economy, ecology, and sociology.
Now, isn’t that a game worth playing? In what ways will you take this on challenge?
As promised, I’ve been developing a Resource Kit for you. And I now need your help…
You see, I’m not the kind of person who can develop ideas in a vacuum, sitting in front of my computer.
Instead, I feed off the energy and enthusiasm of others.
So here’s the thing:
I’ve got elements of this Resource Kit strewn across my computer. And I figure that the only way to get the various parts put together is to make it into an event.
So we’re going to turn this into a virtual “Value Pricing Resource Kit Building event.” This is how I see it working:
We’ll schedule 75-90 minutes of time for a web-based group gathering, using GoToWebinar. Then I’ll show you the material that I have put together so far on the principles and best practices of pricing based on value, rather than erroneously on other misleading factors.
Then, I’ll need you to tell me, what else you need to know to apply this in your business.
Fair enough? And we’ll build this thing together.
So, I’m thinking we do this on a weekday at 10am Pacific; that way, folks in Europe stand a better chance of participating.
To get the ball rolling, go to this blog post and post a comment to let me what you think of this idea. And while you’re there, let me know what challenges you face around pricing. Maybe mention so of the approaches you’ve tried. What has worked? What hasn’t? What has really backfired?
When it comes to pricing based on value, rather than erroneously on “what the market will bear,” or “hourly,” what are the challenges you’ve run into? What approaches have worked for you? What hasn’t worked?
If you’ve ever found yourself verbally, mentally, or emotionally berating yourself or berating someone else, I have a story for you that will help you to snap out of it, so you can go on being the best that you can be and living a life of freedom, fulfillment, and joy.
Over twenty years ago, when I was in General Surgery training, one of my service rotations was covering the busy Emergency Room of inner city hospital. We used to joke that we were right in the middle of the “gun and knife club.”
During this rotation, I was “on-call” every other day, which theoretically meant that I was awake and on-duty for 24 hours straight, then I supposedly had the next days off. In reality, it was more like being awake for 36 hours straight, crashing right to sleep, then waking up to start all over again. Functioning like this for three months was a physically, mentally, and emotionally intense and demanding time of my life.
One night, the paramedics brought in a young, otherwise healthy male, who had been stabbed in the chest, apparently while standing on a street corner. I don’t know any other details, such as whether he was an innocent bystander or involved in some sort of altercation or drug deal gone bad.
As the paramedics rolled him in on a gurney, the nurses hooked him up to monitors, so we could monitor his vital signs such as blood pressure, heart rate, and breathing. We started cutting his clothes away, which is standard procedure when a trauma victim is brought in, so we could determine where his injuries were. Suddenly he “flatlined,” which meant that all the readings on the monitors went flat: his heart had stopped beating, he had no blood pressure, and he stopped breathing.
Anytime there’s a penetrating chest injury, “flatlining” is an indicator that the heart has lost its ability to contract and pump blood. There’s a sac around the heart called the pericardium. If there’s a penetrating injury like a bullet or knife wound, blood can leak out from the heart and into the pericardial sac. If too much blood leaks into this sac, the heart cannot fill with blood and then pump it out. It’s a showstopper.
When a trauma patient suddenly loses all vital signs, what we have to do is to perform a procedure called “cracking the chest”. This means that we literally cut through the chest to get to the heart, then open up the pericardial sac to relieve the tension, allowing the heart to start beating again.
And when I saw the flatline, I called for a scalpel, then immediately started opening his chest. And then something that never should happen happened: One of my junior residents took the scalpel out of my hand while I was cutting, the equivalent of surgical sacrilege. I was so taken aback that this happened, that I just let him continue opening the chest wall. I wasn’t willing to let my ego or rank get in the way of saving this man’s life.
So I switched my mindset to supervising the procedure, but I was still mentally thrown off. Once the incision in the chest wall skin and muscle was made and rib spreaders were inserted, we could see that indeed, the pericardial sac was tense will blood. So the next step is to take a pair of scissors and cut through the pericardium, to release envelope of blood that prevented the heart from filling and pumping. My junior resident opened the sac with scissors, just like cutting wrapping paper.
Immediately, the heart started pumping again, spewing a fountain of blood through the knife wound. To complicate matters, the patient also immediately regained consciousness as blood flow returned to his brain. So image this: His chest is spread wide open, his heart is gushing blood with each heart beat, and he’s trying to sit up, struggling and flailing about. And everyone on the trauma team is yelling at him to lie still! Yeah right! Got the visual here?!?
In this situation, what is needed now is an inexpensive medical device called a “Foley catheter”. A Foley catheter is a rubber tube that normally goes into the bladder. It has a balloon at the end, so it stays inside the bladder and collects urine. So the proper maneuver at this point is to take the Foley catheter and insert it into the knife wound and then inflate the balloon at the end of the catheter. This temporarily stops the blood from gushing out of the heart and buys you enough time to put sutures around the laceration, stop the geyser of blood. Simple enough. But for whatever reason – maybe it was my fatigue and/or the shock of my junior resident taking over this procedure – I didn’t perform this maneuver. Within a minute or two, the patient lost consciousness again, this time because most of his entire blood volume was now on the floor of the emergency room. I instructed the nurses to pumps resuscitation fluids into his body as I performed open cardiac massage – I placed his heart between my gloved hands and pumped the heart.
Lacking anything else to do, we started literally rolling the gurney to the operating room, as I continued cardiac massage. We took a shortcut to the OR, rather than taking the regular exit out of the emergency room. We rolled right through the waiting room that was jammed packed with patients and families of all ages. Can you imagine their shock and horror of seeing this bloody, wide-open chest, with me holding his heart in my hands, desperately pumping it?
But at this point, it was already too late to save his life; that opportunity had already been lost moments ago.
So for many, many years, probably for over a decade, I felt guilty about that incident. I felt guilty that I didn’t save this patient’s life. I felt guilty that I knew what to do, and I didn’t do it. I didn’t execute on my training. And with the thought of “I didn’t say this patient’s life,” what naturally came as a thought after that was: “I must be a loser;” “I must not be very good doctor;” “I am incompetent,” “I am not worthy,” “I just wasn’t good enough and will never be good enough.” And you can imagine the cascade of that “gremlin voice” that only serves to keep me small.
One day I was driving down the freeway on the way to my office when I was practicing as a plastic surgery and I was thinking about this. Wishfully, I was thinking, “Why can’t 100% of my surgeries go well? If I was a good enough surgeon, then it should always go well. Why is it that I see these guys present at the plastic surgery meetings and it seems like they all go well; they never have any complications, their patients are always happy, and they never get sued. Why is that? I must be a loser.
Then I realized, it’s none of that. I realized in that moment, that perfection is my life as it is this very moment. And, excellence is the process of fulfilling my commitments.
And I realized that I did my best given who I was and given the circumstances with that patient came in and when that patient died. And I also realized that in doing the best I could do, that that patient also had a role in his death. It may have been an innocent death, I don’t know. He may have been up to “no good; ” I don’t know.
But the point is, I discounted the role of this patient’s responsibility in being where ever he was when he was stabbed. And whatever he may have done or said that contributed to him getting stabbed. And I didn’t understand the role of responsibility, personal responsibility, and the role of living out one’s karma. I just focused on myself in a very subversive, egotistical way. But once I realized that I did the best I could under the circumstances. And that I am committed to excellence, and that there is something for all of us to learn and grow from, even when things don’t go well, as well as intended, I was able to forgive myself. And it gave me a tremendous degree of freedom.
I never used to tell anyone about this event, about what happened. I felt too guilty, I felt too ashamed.
So in forgiving one’s self, there is freedom. There’s the freedom to create beyond your wildest dreams and imagination. So in forgiving yourself for the beliefs, the thoughts and feelings and actions that you have taken and that you’ve held, there is also the flipside, which is forgiving yourself for the beliefs that you’ve not had, the thoughts you’ve not thought, the feelings you’ve not felt, and for the actions that you have not taken, that have either held you back, held others back, or hurt you or others.
Forgiving yourself is an area not commonly thought of when it comes to enhancing performance and productivity. You don’t usually wake up and say to yourself: “Today is December 2nd; I’m going to forgive myself today!”
I assert that if you are willing to take on forgiving yourself, it will open up a world of relating to yourself, to others, and to the world at-large that gives you greater abilities to make the impact, make the contribution that you are committed to. It will give you the ability to make all the money that you envision for yourself. It will give you a greater framework for the healthy, for being well, and all the other important aspects of being human. It will open up the possibility of possibilities in your life.
This is easier to talk about than to actually do. And in my personal experience, I’ve found that if you can practice, the more you practice forgiving yourself, the easier it becomes. And then, the easier it becomes to forgive others.
CoachingBoom 2010 is a virtual business-building training event that started on this past Monday, February 11th and runs through Thursday, February 18th.
I’ll be presenting on Thursday, February 18th at 8:15 am PT.
My topic? “How to Get More and Better Clients Using PAID Introductory Sessions”
Milana Leshinsky, the host of CoachingBoom 2010, has been sending out the top ideas that she’s taken away from each day’s sessions.
Here are eight takeaways from Day 4 of Coaching Boom 2010:
1. The 3 rules of effective business systems: simplicity,
consistency, and automation. They must also be personal
and fun to be useful to you (Melinda Cohan)
2. Become the person that people are quoting, especially
if you are working in corporate, executive, or leadership
coaching (Ann Farrell) (more…)